As Senior Producer, I led the execution of a landmark global campaign for adidas and Humanrace—uniting five of the world’s most iconic football clubs with Pharrell Williams in a celebration of culture, creativity, and diversity. We crafted the story of Human Race F.C. as a powerful intersection of fashion and football, reimagining classic jerseys from Arsenal, FC Bayern Munich, Juventus, Manchester United, and Real Madrid through Pharrell’s distinctive design lens. This first-of-its-kind collaboration brought together legacy, emotion, and innovation in a multifaceted campaign spanning film, social, retail, and digital. From concept through global rollout, I was responsible for managing the complexity of multiple high-profile stakeholders while ensuring seamless delivery across all channels—resulting in a culturally resonant campaign that connected with fans worldwide.
