As Executive Producer at Jam3/Monks, I led the development of Google’s boldest CES presence to date—an 18,000-square-foot interactive experience designed to showcase the latest features of Android. Breaking from Google’s traditionally minimalist approach, we created a “choose your own adventure” journey anchored by an 80-foot overhead canopy and 15 analog-inspired installations across four interconnected zones. By blending skeuomorphic design, generative AI features, and immersive storytelling, we made complex technologies feel familiar and approachable. The result was a standout experience that not only captivated attendees but also reshaped Google’s strategy for CES, setting a new benchmark for future brand activations.
