As Senior Producer at Jam3, I oversaw the end-to-end delivery of the 2019 Arrive Hydrated campaign, an immersive AR game and global experiential campaign for Estée Lauder’s La Mer brand. Designed to elevate the luxury travel experience, the project combined a calming, La Mer-inspired digital journey with on-site activations in select duty-free markets worldwide. Users engaged with the AR game to unlock rewards, samples, and exclusive content, all while exploring a serene, brand-aligned environment.
Again in 2020 I led the digital website campaign for Arrive Hydrated that celebrated Lunar New Year.
